That being said, there are some easy design best practices you can implement to improve your ads’ performance. It’s always imperative to test different images to see what works best and what your individual audience responds to. These are the questions that we’re asked most here at GrowMyAds, along with the answers you need to get you started with revamped images and copy to drive results. Want some help creating stronger creatives for your Google Responsive Display Ads? Google Responsive Display Ads Creatives FAQ You should upload at least one square logo and one landscape logo, and you can upload a total of five. Like your standard images, both of these options also have a max file size of 5120 KB, and should be in GIF, JPG, or PNG file types. You should always include logos, which should be the following size for Display Ads: You need a minimum of two high quality images, and at least one landscape and one square image are required. The ideal sizes for Google Responsive Display Ad Images include:īoth options have a max file size of 5120 KB, and should be in GIF, JPG, or PNG file types. Wondering the best sizes for your Google Responsive Display Ads? Starting with the correctly-sized images is imperative. The Ideal Image Size for Google Responsive Display Ads One way to maximize the potential of your Display ads is by working with a Google Ads company with plenty of experience in this area. Remember, too, that you can customize targeting at any point, and you should take advantage of this to ensure your ads are being shown to the right people. This includes adding a YouTube video if you have one available, as video ads can perform well. Make sure you’re adding options for every part of the display ad that’s needed, and then you can let Google do the rest. This is the auto-generated ad based on the images, logos, videos, headlines, and other copy that you’re going to upload in the section below, which you’ll need to complete next. You’ll automatically see “In Progress” responsive display ads taking up one slot. Next, you’ll see the option to create your ads. If so, enable the feature, and then choose your business type. Here, you can also choose if you want to utilize dynamic ads. In the next core section, you’ll choose your budget, bidding options, and campaign name. Then you’ll be asked whether you want to use standard display ads, or a “smart display campaign.” You can choose either, depending on your chosen campaign type. How to Create Responsive Display AdsĬreating Responsive Display Ads is different from setting up your standard search ad, so let’s walk through the process.įirst, click on “New Campaign” in your Ads Manager.Īt the next section, you’ll be asked to choose your ad format. You can also use dynamic responsive ads, which allow you to retarget users showing specific products that they’ve viewed in the past. Google will then mix and match the creatives to create a single ad it thinks individual users are most likely to respond to based on their past history. You add multiple images (which are often of products or brand logos) to an ad group, along with a variety of headlines, ad text, videos (if you choose) and descriptions. They’re similar to Facebook’s Dynamic Ads, for those who are more familiar with paid social platforms. Responsive Display Ads, on the other hand, are auto-personalized. You’re in full control of how that ad looks. During ad creation, you choose an image and copy, and boom, a single ad has been created. Standard display ads are static, and manually created. Google Responsive Display Ads look the same to the user who is seeing them ad on a third-party site, click, landing page. You click, and you’re taken to the relevant landing page. They show up on third-party sites, promoting a brand’s products or services. You’re likely already familiar with Google Display Ads in general. What’s the Difference Between Google Responsive Display Ads & Standard Display Ads? This helps you create finalized images faster, streamlining the process of ad creation while preventing any less-than-fortunate cropping.īefore you start creating visuals, make sure you check out these ideal image sizes for Google responsive display ads and the general creative best practices we’ve compiled here for quick reference. This means creating high-converting images is crucial, and starting with the right image sizes upfront is an essential best practice. Having the right images can help your ad jump out at users, capturing their attention and hopefully their clicks, too. While Google search ads are all about the copy, Google Responsive Display Ads place enormous importance on the visuals.
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